This policy outlines EventMasters’ commitment to responsible marketing practices. It ensures that all promotional and communications activity is fair, transparent, legally compliant, and reflective of the diverse communities we aim to serve.
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This procedure applies to all marketing activity across digital platforms, email campaigns, social media, website content, advertising, and any third-party promotional partnerships conducted by or on behalf of EventMasters.
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EventMasters follows these principles in all marketing communications:
- Honesty and Transparency: All messaging must be clear, accurate, and free from misleading claims.
- Inclusivity: Marketing materials will reflect and respect the diversity of our audience, avoiding stereotypes or discriminatory language.
- Compliance: All activity will comply with relevant advertising laws and data protection regulations (e.g., UK GDPR, ASA guidelines).
- Consent: We will only send direct marketing communications to individuals who have actively opted in.
- Accessibility: We will strive to make marketing materials accessible to users with different needs, including visual clarity and clear language.
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All marketing campaigns, including course promotions, testimonials, and paid media, must be reviewed by a designated team member prior to launch. Any claims must be substantiated with evidence, and data or results must include appropriate context or disclaimers where needed.
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If a learner, client, or member of the public has concerns about a marketing message from EventMasters, they are encouraged to contact us at: [insert final email address]. We will investigate all complaints promptly and revise or withdraw any material that is found to be in breach of this policy.
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This policy will be reviewed annually or in response to updates in regulation or feedback from learners or external stakeholders. The EventMasters marketing lead holds responsibility for ensuring compliance with this policy.
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